Der Art Directors Club in New York hat die Juryvorsitzenden für die 95. Ausgabe des weltweit renommierten, jährlichen stattfindenden ADC-Festival bekanntgegeben. Ab sofort können Beiträge für die 95. ADC Annual Awards eingereicht werden, deren Thema „Rare for a Reason“ selbstverständlich schon von der dazugehörigen Einladungskampagne (Call for Entry) kommuniziert wird.

Natasha Jen als Vorsitzende für die Kategorie „Design“

Neue Vorsitzende für die Kategorie „Design“ wurde die New Yorker Designerin Natasha Jen. Als ehemalige Gewinnerin des Nachwuchswettbewerbs ADC Young Guns arbeitet sie aktuell unter anderem für Kunden wie YouTube, Metropolitan Museum of Art, Mitra (USA), MIT Architecture, Storefront for Art & Architecture, Phaidon, BIG/Bjarke Ingels Group, FR-EE oder Tsao & McKown Architects. Zu ihren früheren Kunden zählen beispielsweise Ralph Lauren Home, Kate Spade, Chanel, Nike, Target, Puma, Center for Architecture, Tess Giberso oder die Slought Foundation.

BBDO New York mit Call for Entry-Kampagne

Die Werber von BBDO New York hatten die ehrenvolle Aufgabe, die Einladungs- und Einreichungskampagne zu kreieren: Unter dem Claim „Rare for a Reason“ wurden eine Reihe von Motiven entworfen, die die Seltenheit eines ADC-Gewinns zeigen sollen. Für die Trophäenträger in New York heißt das also: Von ihnen gibt es weit weniger als Mitmenschen, die den Mount Everest bezwungen haben – oder Frauen, die zur Miss Universe gekrönt wurden. Auch ohne Faktencheck ist das sicherlich eine seltene, aber korrekte Sichtweise.


Kampagnen-Ass, das stechen soll: das Tattoo-Motiv der „Call for Entry“-Kamagne von BBDO New York (Quelle: ADC New York)

Die Pressemitteilung vom ADC auf Englisch findet ihr unten, weitere Informationen zur Jury und der Kampagne gibt es hier:


Art Directors Club Announces Jury Chairsi
For ADC 95th Annual Awards

NEW YORK, December 7, 2015 — The Art Directors Club, one of the first non-profit organizations in the world to champion commercial creativity and the artists who create it, today announced the creative leaders who will serve as Jury Chairs for the prestigious ADC 95th Annual Awards (

The ADC 95th Annual Awards, now open for entry, celebrates the rare work that exhibits excellence in both idea and craft.  These four esteemed Jury Chairs will guide selection of the very best creative work of the past year globally in Advertising, Design, Illustration, Photography, Digital, Motion, Animation and Production.

The ADC 95th Annual Awards Jury Chairs are as follows (bios below):

Advertising — Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide (USA)
Design — Natasha Jen, Partner, Pentagram (USA)
Digital — Cheyney Robinson, Chief Creative Officer, Europe, IBM Interactive Experience (UK)
Motion — Rama Allen, Executive Creative Director, The Mill (USA)

“For nearly a century, the ADC Annual Awards has held commercial creativity to its highest standard,” said Jennifer Larkin Kuzler, Director of Awards Programs, ADC.  “Our challenge each year is to select as jury chairs the right mix of global creative leaders who understand the extraordinary honor of being awarded an ADC Cube, and we’re honored to have such an esteemed group to lead our juries this year.”

The full awards juries, to be announced shortly, continue the program’s tradition of broad international participation with creatives from dozens of countries included.  This also marks the third-consecutive year that ADC Annual Awards juries will feature an equal number of men and women, in accordance to ADC’s “Let’s Make The Industry 50/50 Initiative” (

The ADC 95th Annual Awards Call for Entries is now open (, all entries must have been printed, published aired or broadcast live online for the first time between February 7, 2015 and February 8, 2016, in any country.

The 10% Early Bird discount (professionals only) deadline for all entries is December 31, 2015 (no extension).
Deadline for Design (including Illustration and Photography) is January 15, 2016.
Deadline for Motion is January 15, 2016.
Deadline for Digital is January 22, 2016.
Deadline for Student categories is January 29, 2016 (no extension).
Deadline for Advertising (including Innovation) is February 8, 2016.

BBDO New York’s “Rare for a Reason” campaign

To kick off the ADC 95th Annual Awards Call for Entries, BBDO New York developed the “Rare for a Reason” campaign highlighting the value of scarcity.  Ads spotlight things commonly thought to be “rare” which are actually more common than winning an ADC Cube.  For example, one ad proclaims “More People Have Climbed Mount Everest Than Won a Gold Cube”, while another reads “You’re More Likely to Have a Third Nipple Than Win An ADC Cube”.

The campaign comes to life in a series of crafted images by top illustrators, type designers and visual artists including ADC Young Guns winners Jordan Bruner, Eiko Ojala, Nicholas Misani and Kelsey Dake, as well as acclaimed photographer Billy Siegrist.

“This year’s awards campaign strategy from BBDO New York takes a creative approach to explain the exclusiveness of winning an ADC Cube,” said Philippe Meunier, Creative Chief, Co-founder at Sid Lee and president, ADC Board of Directors.  “The campaign also nails the critical importance of how both ideas and craft matter.  That intersection is exactly where ADC has proudly resided for 95 years, and is a key component of how winning work is judged in our Annual Awards program.”

ADC 95th Annual Award Jury Chair bios:

Advertising: Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide
As chief creative officer of Leo Burnett Worldwide, Mark Tutssel is responsible for setting the company’s creative vision.  The network has topped the Gunn Report’s “All Gunns Blazing” category for six of the past seven years, leading the industry in new-world thinking.

One of the most awarded creatives in the industry and named by Campaign magazine as the “No. 1 Worldwide Creative Director”, his work has garnered every major creative accolade in the business.  During his tenure as CCO, he’s won 480 Cannes Lions, including six Grand Prix, the first-ever D&AD White Pencil and a Black Pencil for P&G Always’ #LikeAGirl.  Mark has had the honor of chairing the world’s greatest award shows, and is one of the only creative directors in the world to serve as a Cannes Lions Jury President three times.  He also sits on several boards, and is a member of the Royal Society of Arts.

Design (includes Illustration and Photography): Natasha Jen, Partner, Pentagram
Natasha Jen is an award-winning designer and the youngest partner at Pentagram.  Born in Taipei, Taiwan, she was invited to join Pentagram’s New York office as partner in 2012, and in 2014 she was acclaimed by Wired magazine as one of nine “Designers Who Matter”.

Natasha’s work is recognized for its innovative use of graphic, digital, and spatial interventions that challenge conventional notions of media and cultural contexts.  Her work is immediately recognizable, encompassing brand identity systems, printed matters, exhibition design, digital interfaces, signage and way-finding systems, and architecture.

Her current clients include YouTube, Metropolitan Museum of Art, Mitra (USA), MIT Architecture, Storefront for Art & Architecture, Phaidon, BIG/Bjarke Ingels Group, FR-EE, Tsao & McKown Architects, to name a few. Past client include Ralph Lauren Home, Kate Spade, Chanel, Nike, Target, Puma, Great Eastern Energy, First Round Capital, SoHo/Tribeca Grand Hotels, Center for Architecture, OMA/Rem Koolhaas, REX, Harvard Art Museums, Guggenheim Foundation, National Art Museum of China, Wexner Center for the Arts, NYU Kids at Langone, Tess Giberson, Slought Foundation and others.

Natasha has earned a variety of awards and appeared in a number of publications, including Wired, Fast Company, Print, Creative Review, It’s Nice That, Metropolis, Flaunt, China Art and Design, Soda and Slanted.  She was one of the winners of ADC Young Guns 4, which she also served as a judge in 2007 and 2011.

She has been part of the faculty at the School of Visual Arts in New York City and a guest critic at Yale University School of Art, Rhode Island School of Design and Maryland Institute College of Art.

Digital: Cheyney Robinson, Chief Creative Officer, Europe, IBM Interactive Experience
Cheyney Robinson is chief creative officer, Europe at IBM Interactive Experience.  IBM Interactive Experience is a new breed of digital agency, bringing together strategy, cognitive, design and technology to create engaging customer experiences that deliver growth for clients.
Cheyney is a passionate and conceptual storyteller with expertise in complex business transformation, consumer experiences and service design.

Previous to joining IBM IX, Cheyney served as creative director at SapientNitro, Razorfish and Fluid, where she created breakthrough experiences for brands such as Liberty, Tesco, M&S, The North Face and Mercedes-AMG.  She has also held in-house creative leadership roles at Ralph Lauren and Microsoft.

In 2015, Cheyney was a member of the Cyber Jury at Cannes Lions International Festival of Creativity, has also served on the Yellow and Black Pencil juries at D&AD New Blood Festival, and was named in BIMA’s Hot 100 (Women in Tech).  She is a frequent public speaker, guest lecturing at Hyper Island and Design Council.   After a worldwide search in 2014, Cheyney was selected as one of 12 women to participate in the Cannes Lions International Festival of Creativity’s inaugural “See It Be It” initiative, which aims to foster female leadership and redress the under-representation of women in executive creative roles.

When not working, Cheyney volunteers for Apps for Good, an organization supporting digital literacy for children.  She also is a Mentor for SheSays, The Global Creative Network for Women and is a member of Tech London Advocates.

Cheyney received a BFA at Parsons School of Design, BA at The New School for Social Research and MFA at Yale University.

Motion (includes Animation and Production): Rama Allen, Executive Creative Director, The Mill New York
Rama Allen is an Executive Creative Director at The Mill New York, where he guides, develops and directs the inventive vision across the firm, directing and consulting on film, interactive and immersive experiences.  Recently included in Adweek’s Creative 100 that listed him as one of the 10 visual artists who are changing the way we see advertising and the world.

He has worked with brands including HBO, Levi’s, MTV, Showtime and PlayStation.  As director, his title sequence work has been Emmy nominated twice: for “True Blood” and more recently for Mill+ on “Vikings”.

His career has always been immersed in the worlds of creativity and technology from a sound designer, DJ, photographer, writer, composer, interactive developer, designer and mischief-maker.  Rama is a man of many hats and he has as many odd stories.  He leverages this array of know-how to craft emotive and compelling cinematic experiences.

For more information about the ADC 95th Annual Awards, please visit

ADC ( is the first non-profit membership organization to celebrate and award the global creative community, boasting one of the most concentrated groups of creative talent in the world since 1920. ADC’s mission is to connect creative professionals across gender, race and industry, and provide the educational resources they need to inspire successful careers built on world-changing ideas. From its Manhattan Gallery headquarters to its international membership base, ADC provides a neutral forum for creatives of all levels to network, learn and grow. Join the first international creative collective of its kind, and follow ADC on Facebook, Twitter and Instagram.